Behind the Bootstraps

We’re trying our damndest to launch this product, get it out of Kyoto, and into your hands by the end of the month.

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There are a few sticky issues however, namely, FDA, USDA, and customs compliance.

I’ve outlined some of the challenges here.

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I’m going to start sharing more details ‘Behind the Launch’ on Instagram too, like how much money we make (or how much we lose 😮), digital marketing experiments, and the general struggles and triumphs of bootstrapping an online business.

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Okinawa, Japan

Check out Mano Yoga Studio if you’re in Okinawa this weekend for “My First Experience,” a pop-up with meditation, massage, jewelry, clothes, and cake!

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Oh! The cake’s made with Tea Tapes matcha! 😮

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That’s right, it’s some ridiculously delicious raw cake made with our mellow, light matcha.

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I’ll make a reel about it on IG with an update. 😉

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Something to Groove To 🎶